10 Best Big Spring Sale Fujifilm Instax Deals (April 2026) On Amazon

The Amazon Big Spring Sale runs March 25-31, and if you’ve been eyeing a Fujifilm Instax camera or stocking up on film, this is the best window of 2026 to grab one at a discount. I’ve been shooting with Instax cameras for years, and right now the platform has some of its sharpest deals across the entire lineup — from the entry-level Mini 12 all the way to the hybrid Mini EVO.

Whether you’re picking up your first instant camera, buying one as a gift, or just restocking on film, the best Fujifilm Instax deals on Amazon during the Big Spring Sale cover everything you need. The sale is open to all shoppers, though Prime members get early access to select deals before March 25th.

I’ve gone through every Fujifilm Instax product currently discounted or deal-eligible on Amazon and put together this guide so you don’t have to sort through it all yourself. Below you’ll find cameras, film packs, and accessories — all ranked and reviewed so you can spend less time shopping and more time shooting.

Top 3 Picks for Best Big Spring Sale Fujifilm Instax Deals

Best Fujifilm Instax Deals on Amazon in 2026

1. Fujifilm Instax Mini 12 – Best Instant Camera for Beginners

I’ve handed the Mini 12 to people who have never touched an instant camera before, and they get great shots within their first five minutes. The twist-lens activation is the kind of thing that sounds gimmicky on paper but actually makes the camera feel satisfying to use — you literally twist the lens to switch it on, twist back to turn it off.

The automatic exposure system is what really sets this model apart from older Instax cameras. Where the Mini 8 or Mini 9 required you to manually match a dial to the light conditions, the Mini 12 reads the environment and adjusts on its own. That means fewer washed-out or too-dark shots, especially at parties or indoor events where light is unpredictable.

The close-up mode is something a lot of people overlook, but it makes a real difference when shooting subjects within 35-50cm of the lens. Most Instax cameras at this level don’t have that feature built in — you usually have to buy a separate close-up lens. The Mini 12 includes it natively, which adds value.

From a Reddit standpoint, users in the r/instax community consistently recommend the Mini 12 as the first Instax for beginners. One common theme I’ve seen is that people who bought older models (Mini 7, 8, or 9) often wish they had just spent the extra bit for the Mini 12 from the start — the automatic exposure alone makes it worth it.

Build quality is solid without feeling plasticky or cheap. I’ve carried mine in a bag without a case for months and it’s held up well. The 4.1 x 2.6 x 4.8 inch body fits comfortably in a jacket pocket, which matters when you’re using it at events and don’t want to carry extra gear.

Who Should Buy the Mini 12

This is the right camera if you want an instant camera that just works without any learning curve. If you’re buying for a teenager, a college student, or someone new to instant photography, the Mini 12 handles exposure and flash automatically so nothing gets in the way of the fun.

It’s also a great pick if you’re returning to instant cameras after using older models. The jump from a Mini 8 or 9 to the Mini 12 is noticeable in day-to-day shooting — fewer failed shots, better exposure in tricky light, and a cleaner modern design.

Film Cost and Long-Term Value

One thing people in instant camera forums are always talking about is film cost. With the Mini 12, you’re using Instax Mini film — about $0.85 to $1.00 per print when bought in bulk twin packs. That’s worth knowing before you commit, because the camera is just the starting point.

Over 200 shots a year, you’re looking at roughly $170-200 in film alone. Buying in bulk (50-sheet packs) brings that per-print cost down compared to buying single 10-sheet packs, so it pays to plan ahead on film purchases.

2. Fujifilm Instax Mini 12 Bundle (Lilac Purple + 40 Film Sheets) – Best Value Deal

If I had to pick one Fujifilm Instax deal to recommend for the Big Spring Sale, this bundle is it. You’re getting the Mini 12 in Lilac Purple, 40 sheets of film (two twin packs of 20), a fitted carrying case with a strap, and a 64-pocket photo album. Everything arrives ready to use — you don’t need to buy a single extra thing to start shooting.

I’ve seen a lot of instant camera bundles, and many of them pad the box with accessories that nobody actually uses — cheap sticker sets, random lens filters, or generic cases that don’t fit properly. This Fujifilm bundle keeps it practical: the carrying case fits the Mini 12 specifically, the album holds 64 of the standard mini prints, and the 40 film sheets are genuine Fujifilm stock.

The Lilac Purple colorway is a genuinely nice shade — it photographs well in social media shots and makes the camera feel special rather than generic. It’s available in other colors too (Clay White, Blossom Pink, Mint Green, Pastel Blue), but the Lilac Purple tends to sell out fastest based on what I’ve seen in Amazon listings.

With a 4.7-star rating across nearly 1,728 reviews, this bundle consistently lands in the top 10 in the Instant Film Cameras category on Amazon. The review breakdown shows 85% five-star ratings, which is unusually strong for a bundle product where accessories sometimes drag down overall scores.

The community consensus on Reddit backs this up too. Users in r/instax frequently recommend the bundle version of the Mini 12 over the standalone if you’re buying for someone as a gift — having film included means the recipient can shoot immediately without needing to make an additional purchase or wait for another delivery.

Bundle vs Standalone: Is It Worth the Extra Cost

The standalone Mini 12 comes without film or accessories, so you’d need to buy those separately anyway. When you add up a twin pack of film plus a basic carrying case, the bundle pricing usually works out to equal or better value — especially during a sale event when bundles are often discounted further.

The photo album is the bonus that pushes it over the edge. A 64-pocket album for Mini prints typically runs $8-12 on its own. Getting it included in the bundle means you have somewhere to store your prints from day one rather than watching them pile up in a drawer.

Gift Potential During the Big Spring Sale

This bundle is probably the most complete gift option in the entire Fujifilm Instax lineup. The unboxing experience is excellent — everything is packaged neatly, the camera is colorful and immediately appealing, and the recipient can start shooting within minutes of opening it.

If you’re buying for a birthday, graduation, or just because you want to give something tangible and fun, this is the Instax deal I’d point you toward during the Spring Sale without hesitation.

3. Fujifilm Instax Mini EVO – Best Hybrid Instant Camera

The Mini EVO solves the biggest frustration with traditional instant cameras: wasting film on shots you’re not happy with. Because it shoots digitally first, you can review your photo on the 2-inch LCD screen, apply one of 100 effect combinations, and only print when you’re satisfied with the result. This is a fundamentally different way of using an Instax camera, and for some people it’s exactly what they’ve been waiting for.

The effect system works by combining 10 lens effects with 10 film simulations — things like soft focus lenses paired with black-and-white film, or redscale lenses with vintage film effects. I spent a good afternoon just experimenting with combinations before committing to prints, and the variety is genuinely impressive. Some combinations produce results that look like 35mm film photographs rather than typical instant camera output.

Bluetooth connectivity through the INSTAX MINI EVO App means you can also print photos directly from your smartphone. If you took a great shot on your phone last week and want a physical print, you can send it to the EVO and have a Mini-format print in your hands within seconds. This makes the EVO double as a portable smartphone printer, which significantly increases its utility.

USB charging is a quality-of-life improvement that’s easy to underestimate until you’ve dealt with AA battery cameras. The EVO uses a rechargeable internal battery, so you plug it in like you would a phone. No hunting for batteries, no mid-shoot power failure at a party because you forgot to check the battery level.

With 2,423 reviews averaging 4.6 stars, and a distribution of 84% five-star reviews, the EVO has earned its premium status. The main criticism that comes up repeatedly is that the prints sometimes lack the rustic analog feel that draws people to instant cameras in the first place — but that’s really a preference thing rather than a flaw in execution.

Who the Mini EVO Is Actually For

The EVO is best suited for people who already shoot with a digital camera or smartphone and want to add the instant print experience without the film waste anxiety. If you’re the type of person who would agonize over “wasting” a shot, the EVO’s digital-first workflow removes that pressure entirely.

It also works well for photographers who want creative control. The 100 effect combinations give you a lot of room to experiment, and the ability to save to a microSD card means you have a digital archive of every print you make.

Film Compatibility and Running Costs

The EVO uses standard Instax Mini film — the same stock that works in the Mini 12, Mini 11, and other Mini-format cameras. So your film buying strategy doesn’t change compared to other Mini cameras, and you can source film from the same options covered in this guide.

The main additional running cost is the occasional microSD card if you want to use the storage feature, but that’s a one-time purchase rather than an ongoing expense.

4. Fujifilm Instax Mini 41 – Best Upgrade from Older Mini Models

The Mini 41 is Fujifilm’s newest entry in the Mini lineup, and it’s positioned as the grown-up version of the Mini 12. The design language is noticeably more refined — it looks like a proper camera rather than a colorful toy, which matters for adults who want an instant camera that doesn’t feel juvenile in their hands.

I was struck by how much quieter the Mini 41’s mechanism is compared to older Mini models. The Mini 8 and Mini 9 had a fairly loud whirring sound when the film ejected — the Mini 41 handles the same process more smoothly. It’s a small detail, but it makes using the camera in quieter settings (like a gallery opening or a dinner party) feel more natural.

The automatic exposure system performs well across different lighting conditions, and the film cost is comparable to other Mini cameras at approximately $1.20-1.35 per print when buying in moderate quantities. Reviewers with 4.6 stars across 199 reviews note that the camera delivers reliably bright, color-accurate photos that hold up well.

The one thing to know going in: the flash is always active on the Mini 41 and cannot be turned off. For some users this is a deal-breaker in controlled lighting situations, but for the majority of use cases — parties, events, outdoor shots — the always-on flash is simply not an issue.

Mini 41 vs Mini 12: Which One to Choose

The Mini 12 and Mini 41 share the same core feature set — automatic exposure, selfie mirror, close-up mode. The difference comes down to design and target audience. The Mini 12 comes in playful pastel colors and has a rounded, friendly aesthetic. The Mini 41 has a flatter, more rectangular form with a cleaner look that reads as more adult-oriented.

If you’re buying for yourself as an adult who wants an instant camera that looks sophisticated, the Mini 41 is the better fit. If you’re buying for a teenager or as a gift for someone who will love the fun color options, the Mini 12 wins.

Availability and Spring Sale Timing

The Mini 41 is a relatively new model with fewer reviews than the Mini 12 but a strong early track record. Being a newer product means it may see specific Spring Sale discounts as Amazon promotes the newer lineup — worth checking in on the listing during the March 25-31 sale window.

5. Fujifilm INSTAX Wide 400 (Sage Green) – Best for Group Photos

The INSTAX Wide 400 makes prints that are nearly double the area of Mini format photos — 3.5 x 4.2 inches versus the Mini’s 2.1 x 3.4 inches. When you’re photographing a group of four or five people and you want everyone’s face to actually be distinguishable in the print, the Wide format makes a meaningful difference.

I used a Wide-format Instax at a wedding a few years back, and the thing that struck me was how much more presence the prints had compared to Mini prints. They felt like actual photos you’d put in a frame rather than wallet-sized mementos. If that’s what you’re after, the Wide 400 delivers that experience.

Three focus modes — Normal, Landscape, and Macro — give you more compositional control than the typical single-focus instant camera. The included camera angle adjustment accessory is an unusual feature that lets you tilt the camera for overhead or angled shots without awkward wrist positioning.

The honest caveat with the Wide 400 is the 4.0-star rating — lower than any other camera in this guide, and the review breakdown (69% five-star, 16% one-star) suggests some polarization in user experience. A subset of users have reported film feeding issues and inconsistent exposure indoors. This isn’t universal, but it’s worth knowing before you commit.

Wide format film is also harder to find and costs more per print than Mini film — roughly $1.40-1.80 per print versus $0.85-1.00 for Mini. If running costs matter to you, that gap adds up over time.

Best Use Cases for the Wide 400

This camera earns its place for people who specifically want larger instant prints. Think of it for weddings, family reunions, outdoor events, or any occasion where you’re photographing groups and you want prints that can actually be appreciated without squinting. The self-timer with LED countdown is a genuine bonus for group selfies.

Wide Format Film Cost Reality Check

Wide film is sold in 10-sheet packs, and finding bulk discounts is harder than for Mini film. Budget roughly $1.50-1.80 per print as your working cost. During the Big Spring Sale, it’s worth checking if Wide film packs are also discounted — stocking up during the sale can offset the higher ongoing cost meaningfully.

6. Fujifilm INSTAX Mini LIPLAY Hybrid (Deep Bronze) – Best for Smartphone Printers

The LIPLAY is designed for people who live on their smartphones but want physical prints. Instead of only shooting with the camera itself, you can connect your phone via Bluetooth and print any photo from your camera roll directly as an Instax Mini print. That functionality alone makes it stand out from every other camera in this guide.

The LCD screen on the back lets you see what you’re about to print before you commit to the film. You can adjust framing, apply borders, and add custom shortcuts. Where the Mini EVO focuses on creative effects, the LIPLAY focuses on usability and smartphone integration — the sweet spot for someone who shoots primarily on their phone but wants occasional physical prints.

The Sound mode feature is something I haven’t seen on any other Instax camera. When enabled, it records audio alongside the photo and encodes a QR code onto the print. Anyone who scans the QR code later can hear the audio from the moment the photo was taken. For memory-keeping and gifting, this is a genuinely touching feature.

The Deep Bronze colorway looks excellent in person — it photographs dark and metallic in a way that feels premium compared to the plastic finish of most instant cameras. The 9.12-ounce body is compact enough to carry in a jacket pocket without noticing it, which matters when you’re out for the night and want to travel light.

The main criticism in reviews is the button placement — some users find it awkward to reach certain controls while holding the camera naturally. And a common note is that prints come out slightly brighter than what shows on the LCD screen, which takes some adjustment in your expectations but isn’t a dealbreaker once you know to account for it.

LIPLAY vs EVO: Which Hybrid Is Better

The LIPLAY and Mini EVO both occupy the hybrid camera space, but they serve different use cases. The EVO is for the creative shooter who wants 100 effect combinations and a more traditional camera-first experience. The LIPLAY is for the smartphone photographer who primarily wants to print from their phone with the bonus of a built-in camera when needed.

Practical Use at Events

One of the best ways to use the LIPLAY at an event like a party or wedding: shoot freely on your phone all night, then pull out the LIPLAY at the end and print your five favorite photos as instant mementos for guests. The QR code audio feature lets you capture a moment’s sound — a toast, a song, a message — alongside the physical print, creating something genuinely unique.

7. Fujifilm Instax Mini Film Twin Pack (20 Photos) – Best Budget Film Deal

This is the film that most Instax Mini users rely on. Over 110,000 reviews on Amazon and a 4.8-star rating put it in a class of its own — it’s literally the number one best seller in Photographic Film. If you’re stocking up during the Big Spring Sale, this is the first place to look for film deals.

The twin pack format gives you 20 exposures across two sealed packs of 10. The ISO 800 sensitivity handles most indoor and outdoor lighting well, and the classic white border aesthetic is what most people picture when they think of an Instax print. Colors come out vibrant and warm — it’s one of the reasons Instax film is generally considered to produce more appealing prints than Polaroid film by the instant camera community.

One thing worth knowing: some users report that freshly developed prints look slightly muted right after ejection, but colors improve and deepen over the first few minutes as the film continues to develop. This is normal behavior and not a quality issue — just let the print face down in your palm for 30-60 seconds after it comes out.

During the Big Spring Sale, twin packs of film are among the easiest deals to stack — buy multiples to hit a discount threshold, or combine with a Prime-eligible camera purchase for the best overall savings on your Instax setup.

Per-Print Cost Breakdown

At standard pricing for the 20-sheet twin pack, you’re looking at roughly $0.85-0.90 per print. That’s the most economical Mini film option in terms of per-unit cost when bought in single-pack quantities. If the twin pack goes on sale during the Big Spring Sale, that per-print cost drops further — stock up accordingly.

Compatibility Across Instax Mini Cameras

This film works with every Instax Mini camera Fujifilm has made — the Mini 12, Mini 11, Mini 41, Mini EVO, Mini LIPLAY, Mini 40, Mini 9, Mini 8, and more. If you have multiple Instax cameras in the house (a lot of families end up with several over the years), one bulk film purchase covers everything.

8. Fujifilm Instax Mini Film 50 Sheets (5 Packs) – Best Bulk Film Value

If you shoot regularly — birthdays, events, travel, parties — the 50-sheet bulk pack is simply the smarter way to buy Instax Mini film. You get five individual 10-sheet packs, each sealed to preserve freshness, at a better per-print cost than buying single packs one at a time. With 4,603 reviews at 4.8 stars, it’s one of the highest-rated bulk film options available.

The individual pack format within the bundle is worth highlighting. Some bulk film offerings seal everything together, which means opening the container exposes all the film to air and light. The separate 10-sheet packs mean you only open what you need for a given shoot, and the rest stays protected. For film that you’re buying to last through a season of events, that matters for print quality.

Scrapbookers and memory-keepers have made this one of their go-to choices on Amazon. The review section is full of people who use Instax prints for journaling, photobooks, and craft projects — 50 sheets gives you enough to work with creatively without breaking the bank.

During the Big Spring Sale, look for the 50-sheet pack to show up on the Deals page. Even a 10-15% discount on a bulk film purchase adds meaningful savings — that’s 5-7 prints worth of savings on a single purchase. If you’re buying a camera anyway, adding the 50-sheet pack to your order is an easy way to build up your film stockpile while deals are running.

When to Choose 50 Sheets vs 20 Sheets

Buy the 50-sheet pack if you know you’ll use the camera at multiple events across the coming months. Buy the 20-sheet twin pack if you’re just getting started and want to try the film before committing to a larger quantity. Most regular Instax users end up gravitating to the 50-sheet format once they know they like the camera.

Storage and Shelf Life

Instax Mini film has an expiration date printed on each pack — typically one to two years from manufacturing. Store the sealed packs in a cool, dry place (a drawer or cabinet works fine) and you’ll have no issues with quality over that timeframe. Avoid storing in places that get hot, like a car or a sunny shelf.

9. Fujifilm Instax Mini Rainbow Multi Colored Film – Best Creative Film

Standard white-bordered Instax film is the workhorse of instant photography. But when you’re shooting at a birthday party, a beach day, or a creative project, the Rainbow multi-colored film set adds something that plain white borders can’t — a sense of occasion. This pack gives you five styles (Mermaid Tail, Spray Art, Stone Gray, Black, and Rainbow) with 10 sheets of each, for 50 total.

The Rainbow border style is the most popular from this set, and I can see why — the gradient of colors around the frame makes even a simple snapshot feel like a keepsake. The Mermaid Tail design (holographic shimmering scales effect on the border) is a close second and works particularly well for vacation and summer photos.

Stone Gray and Black borders are worth keeping in the rotation for moody or artistic shots. A black-bordered Instax print of a nighttime shot or a portrait with strong contrast has a completely different energy than the same shot on white-bordered film.

Compatibility covers a wide range: Mini 11, Mini 12, Mini 90, Mini Link printer, and more. If you’ve got multiple Mini-format cameras in the house, or if you use an Instax Mini Link printer for smartphone photos, this film works across all of them. The 4.8-star rating across 4,456 reviews speaks to consistent satisfaction with the variety and quality.

During the Big Spring Sale, decorative film packs like this one tend to hold their appeal as gifts and creative purchases. If you’re buying an Instax camera for someone, pairing it with one of these colored film packs makes the gift feel more complete than camera plus standard white film alone.

Who Gets the Most Value from Colored Film

People who use Instax for scrapbooking, travel journals, or creative memory-keeping get the most out of the colored and patterned film. The border designs become part of the composition, adding context to what might otherwise be a simple point-and-shoot snapshot.

Using Colored Film at Events

A practical tip: bring the Rainbow or Mermaid Tail film to parties and special events, and save your standard white-bordered film for everyday shooting. The colored borders make event photos feel more festive when you hand them out as instant mementos — it’s a small detail that people notice and appreciate.

10. Fintie Instax Mini Photo Album (104 Pockets) – Best Accessory Deal

Every Instax shooter eventually needs somewhere to put their prints. This Fintie album with 104 pockets is the most practical and well-reviewed option I’ve found — 3,402 reviews at 4.7 stars is an unusually strong performance for what is essentially a budget photo album.

The 104-pocket capacity covers a meaningful amount of shooting — if you go through one 10-sheet pack per week, this album holds about 10 weeks of prints before you need another one. The compact size (4.33 x 5.51 inches) makes it easy to carry in a bag alongside the camera, which is worth considering since a lot of Instax users want to show off their prints in the moment.

The PU leather cover and elastic strap closure feel more substantial than the price suggests. I’ve seen budget photo albums at similar price points that feel like they’d fall apart after a few months — this one is well-constructed and holds up to regular handling. The clear PVC inner pockets protect prints without yellowing or sticking to the surface of the film.

Compatibility extends beyond Fujifilm — the album also works with Polaroid Hi-Print, HP Sprocket, Kodak Mini SHOT, and Canon IVY CLIQ printers. If you have friends with different instant print devices, this album works as a shared solution across all of them.

At around $10 retail, this is the kind of purchase that feels almost too affordable to bother evaluating, but the 3,402 reviewers who left feedback clearly felt it was worth commenting on. The Raining Hearts design makes it a strong gifting option when bought alongside any of the cameras in this guide — it completes the package.

How Many Albums Do You Need

One album handles roughly 100 prints, which for most casual Instax users covers 6-12 months of shooting. If you’re buying an Instax camera as a gift, including one of these albums in the package gives the recipient a complete instant photo setup from day one without having to make additional purchases.

Buying Albums During the Spring Sale

Accessories like this album don’t always show major discounts during sales, but Amazon sometimes includes them in “Frequently Bought Together” promotions alongside Instax cameras during sale events. Worth checking if there’s a bundle discount available when you add the camera to your cart — that can save a few extra dollars on your total purchase.

Buying Guide: Which Fujifilm Instax Is Right for You?

The Fujifilm Instax lineup covers three distinct film formats — Mini, Wide, and Square — and each has a different cost structure, print size, and use case. Knowing which format fits your needs before you buy prevents expensive regret later.

Instax Mini prints are 2.1 x 3.4 inches (roughly credit-card size). Film costs approximately $0.85-1.00 per print when bought in bulk. Mini cameras are compact, widely available, and have the broadest selection of film options including decorative borders. This is the right format for most people, and it’s what the majority of cameras in this guide use.

Instax Wide prints are 3.5 x 4.2 inches — roughly twice the area of a Mini print. Film runs approximately $1.40-1.80 per print and is harder to find in decorative border varieties. Wide format shines for group photography and situations where print detail matters. The trade-off is a bulkier camera, pricier film, and a smaller selection of accessories.

Instax Square prints are 2.4 x 2.4 inches — a square format closer to classic Polaroid aesthetics. Film costs roughly $1.00-1.20 per print. None of the cameras in this specific Big Spring Sale guide cover the Square format, but it’s worth knowing it exists if you want that Polaroid look in an Instax product.

Which Instax Model for Different Shooters

For beginners and first-time instant camera users: The Fujifilm Instax Mini 12 is the clear recommendation. Automatic exposure handles the technical decisions for you, the design is fun and approachable, and Mini film is easy to find and budget-friendly.

For people who hate wasting film shots: The Instax Mini EVO solves this directly. Its digital-first workflow means you only print when you’re happy with the shot. You still get the physical print experience, but without the anxiety of clicking the shutter and hoping for the best.

For smartphone photographers who want physical prints: The Instax Mini LIPLAY is built around printing from your phone. If 90% of your photography happens on your smartphone and you just want the occasional physical print, the LIPLAY connects that gap without making you commit to a different shooting workflow.

For group photos and events where size matters: The INSTAX Wide 400 gives you prints that show more detail in group shots. Worth the larger format if you’re photographing families, wedding guests, or large groups where face recognition in a Mini-sized print would be a struggle.

For gift buyers during the Big Spring Sale: The Fujifilm Instax Mini 12 Bundle (Lilac Purple) is the most complete and giftable option. Everything is included, the unboxing experience is excellent, and the recipient can start shooting immediately.

A Note on Film Costs Before You Buy

Film cost is the most common thing people underestimate when buying an instant camera. The camera itself is a one-time purchase, but film is an ongoing expense. A rough guide: if you go through two 10-shot packs per month (realistic for casual event use), you’re spending approximately $18-20 per month on Mini film at standard prices. The Big Spring Sale is a good opportunity to buy film in bulk and reduce that per-print cost.

Community consensus from Reddit’s r/instax is clear on this: buy film in bulk packs (50 sheets) rather than individual 10-sheet packs whenever possible. The per-print savings are meaningful over time, and bulk packs are individually sealed so freshness isn’t a concern.

Frequently Asked Questions

Conclusion

The Amazon Big Spring Sale running March 25-31 is the best opportunity in the first half of 2026 to grab Fujifilm Instax deals on Amazon at reduced prices. Whether you’re after the easy-to-use Mini 12, the hybrid creativity of the Mini EVO, or just stocking up on film before the summer event season, the deals available right now cover the full spectrum of what Fujifilm Instax offers.

My top picks: the Instax Mini 12 for most buyers, the Mini 12 Bundle if you want everything included in one box, and the Mini EVO if you want creative control and a digital-first workflow. For film, stock up on the 50-sheet bulk pack during the sale — it’s the most cost-effective way to keep your Instax shooting all year.

Check the current pricing on Amazon, as deals shift daily during the sale window. The listings above are updated and link directly to the current best prices on each product.